Although invisible to most users, Artificial Intelligence is everywhere: in a Google search, making an online purchase, consuming streaming entertainment, and so on. The pandemic, moreover, has only strengthened this trend, making our consumption habits increasingly digital. Therefore, the application of Artificial Intelligence in e-Commerce has become the new normal.
In this article, you’ll know how the use of Artificial Intelligence in e-Commerce is changing the user experience and its most common applications.
7 Use Cases Of Artificial Intelligence In E-Commerce
Artificial Intelligence is an unbeatable weapon to improve the services of any e-Commerce platform. It allows a multitude of applications, both to optimize the offer and to facilitate the work of businesses. Here are the most frequent current uses:
This utility improves the support system of the platforms. By automating virtual assistance, it is possible to improve response times and increase data collection.
One of the most popular applications of Artificial Intelligence is the ability to personalize the structure of recommendations to the user; first, according to the category (trends, behaviors, product features…) and then based on the customer’s status (new, recurring, looking for a specific product…).
3. Inventory management
Making use of Artificial Intelligence tools in everything related to logistics makes it possible to significantly optimize this phase of production, by predicting sales, managing stock, optimizing prices, etc. All this makes it possible to reduce costs and, as a consequence, increase profits.
4. Improved Customer Journey and ROI (Return On Investment)
The optimization of search engines and the adaptation of advertisements (Smart banners) is another of the activities that benefit most from Artificial Intelligence. In this context, the Netflix search engine stands out as a reference, which not only personalizes the results that appear to each user, but also the interface images (for the same movie or series, one poster or another may appear depending on the profile).
5. Client Insights
Along the same lines, the application of Artificial Intelligence in e-Commerce offers the possibility to better understand the behavior and preferences of our users, which can be very useful to develop strategies focused on user segmentation. This can be implemented to prevent customer churn or customer lifetime value analysis, for example.
6. Digital Marketing
Thanks to the progress of Artificial Intelligence, the possibilities and Digital Marketing strategies that can be executed have multiplied. In this scenario, this discipline can be used for tasks of automation and personalization of campaign content (individualizing the tone and time of sending emails, for example) as well as the analysis of the behavior and interaction of users in social networks, among others.
7. Smart Solutions
This point refers to all the particular applications that Artificial Intelligence can offer to improve the user experience in a given context, from virtual reality systems to simulate how a hair dye or a piece of furniture would look in your home to the design of custom-made garments.
To sum up, Artificial Intelligence in e-Commerce is a discipline that has become the norm from now on. We have mentioned its most recurrent current applications, but this is only a beginning. Everything indicates that the best is on the way.