It is challenging for small businesses with limited capital to get noticed through risky marketing strategies. Some small business owners have an idea of marketing that revolves around big budgets, expensive advertising agencies, and mass media. This discourages them from exploring this alternative to improve their sales.
In this sense, guerrilla marketing or guerrilla marketing has as its main objective to generate interest in the audience through innovative, original and creative strategies that capture attention, even with a limited budget.
If you want to know more about how to do guerrilla marketing in your small business, keep reading this interesting YoursWriter article.
How Guerrilla Marketing Works
Guerrilla marketing or guerrilla marketing is an unconventional marketing strategy that focuses on using attractive ideas aimed at immediately capturing the audience’s attention through surprise elements. The concept was first introduced by popular publicist Jay Levinson, who immortalized the strategy in his book “Guerrilla Marketing”, published in 2007.
Guerrilla marketing campaigns become memorable to the consumer and promote brand and business recognition. The way guerrilla marketing employs “traditional” elements and gives them an innovative and surprising twist is the key to its success. For this reason, small businesses can adopt guerrilla marketing as an innovative way to get the word out about their business.
Below, in these images, you will see some examples of guerrilla marketing.
How to Develop a Guerrilla Marketing Campaign for a Small Business
Wondering how to do guerrilla marketing? Well, take note because, below, we give you some tips that will get your ideas flying to develop a guerrilla marketing campaign for your company:
1. Transform the traditional landscape
Many guerrilla marketing campaigns use landscape elements such as poles, walls, concrete benches, trash garbage cans, or the sidewalk itself, and add an attention-grabbing change. They transform the routine landscape to incorporate a new and innovative design that moves people to visit the store or buy the product.
2. Redesign a conventional element
Maybe your product is something fairly conventional, like a rubber, an ice cream, or a cell phone.
In this sense, guerrilla marketing adds an unconventional element to the product image. For example, a smaller or larger advertising size than the traditional one, or a color that highlights some of its most interesting attributes.
This unconventional element will serve as a magnet for the eyes of your potential customers.
3. Moves the consumer to take action
The fast pace of city life can keep people moving from place to place without being aware of what’s around them.
Small businesses can raise awareness of their brands and products through strategically placed symbols or signs that prompt people to do a simple activity, such as taking a photo or saying hello to someone they don’t know.
This moment of interruption from routine usually amuses consumers, which reinforces a positive image of the brand or business in their minds.
What are the Benefits of Guerrilla Marketing for Small Businesses?
The truth is that guerrilla marketing has many benefits, especially for small local businesses that can take full advantage of their surroundings to attract traffic to their establishments. Some of the main benefits of guerrilla marketing for small businesses are:
- Low cost of implementation.
- Improved brand recognition levels.
- Gives the business an innovative image and presence.
- Establishes links with the potential customer.
It’s time for you to do Guerrilla Marketing
Your business can also benefit from guerrilla marketing strategies to attract new customers and boost your sales. Analyze your product or service, take into account some of the tips we share with you and brainstorm with your partners or key employees to develop a high-impact campaign that you can easily implement.
Have you ever applied guerrilla marketing for your business? How did it work for you? Share your experiences with us. In addition, you may also be interested in knowing how to prepare a marketing plan and, for that, we recommend this other article.
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