Now ‘Tata IPL’; Tata Group acquires IPL title sponsorship from Vivo

Vivo, the Chinese smartphone brand, is withdrawing from title sponsorship of the Indian Premier League. The Tata Group, India’s largest economic giant, becomes the league’s new title sponsor. This will be known as IPL starting next season. It is reported that the decision was taken at today’s Governing Council meeting and will be formally announced shortly. Vivo has two years left on its IPL title sponsorship deal. However, Vivo, who does not want to remain the league’s title sponsor, has asked the BCCI to allow the Tata Group to transfer the rights. The Vivo Group’s claim was approved by the recently concluded IPL Board of Directors meeting. This ensures that the tournament

will be known as the Tata IPL for the next two seasons. In early 2018, Vivo won the IPL title sponsorship deal. At the time, they had signed a five-year contract with the BCCI at a cost of Rs.2,190 billion. However, due to the country’s anti-China agitation, Vivok could no longer be the title sponsor of the IPL in 2020. The league sponsored Dream XI this season in the UAE during the Kovid Crisis. At the time, Dream XI had spent Rs.222 billion on this one-year title sponsorship deal. But last season Vivo returned as the league’s title sponsor. But after only being title sponsor for one season when they return, they are now retiring again‌.

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